If you’re determined to make a big change in your life and need help making it happen, then I can help. I’m here to support you because I know how challenging change can be and know how to make it less scary and more manageable.

Ever wondered why many New Year's resolutions often don't last beyond January 31st? For a start it's probably because deep down we don't believe our need to change is compelling or urgent enough.

Which desire to change do you think is more sustainable long-term?

I want to lose weight because I can't fit into my jeans anymore OR

I must lose at least 2 stone because if I don't, I could seriously damage my health and not be around long enough to see my kids grow up.

Yep, you guessed it, statement no 2. More compelling. More urgent.

The second reason why change can be so challenging stems from our beliefs. The limiting beliefs we hold about ourselves and the world around us are what stop us from making the big changes we want. So here's what I do: I help you uncover, explore, transform and update whatever's limiting you so you can begin to discover a more authentic, more present and more capable you.

YOU DON'T EVEN HAVE TO COME TO ME!

I offer coaching over the phone or by Skype to save you on travel expenses and it can be arranged for a time that suits you.

Coaching

Change can be scary. Most of the time, it happens and we get on with it. But sometimes...we're determined to make a big change in our lives, we take the first few steps and then – life takes over, our friends distract us, work gets more busy, our partners and kids need us, bills start stacking up, the ironing piles up, the car breaks down and suddenly…vegging out in front of the telly with your tipple of choice and a takeaway seems a safer option!

To me, coaching is about three key things:

    Giving yourself the gift of time to focus on you – what you want, what you need
    Having the space to be and to think clearly without all the other white noise of life
    Knowing you've got someone on your side who'll make sure you stay focused on yourself and your goals

Let's face it, great athletes have coaches to help them excel: you deserve similar support and encouragement to make that big change in your life happen.

So what are you trying to achieve? Do you want to:

Change career?
Start a new business?
Live a healthier lifestyle?
Adapt to a new role in life?
Attract the right relationship? Or:
Simply be who you are for a living?

As a certified NLP Master Practitioner, I work with you to uncover what it is you really want to achieve, clearly map out how you'll achieve it (your personal game plan), identify what obstacles are getting in your way, help you transform or overcome those obstacles and encourage you to build strong thought patterns and beliefs to achieve and sustain the change you fully deserve.

And here's the thing - by gifting yourself the space to think and by focusing on what you really want, you actually become more present to life and those around you. So what are you waiting for?

Email me here for information on the affordable coaching packages I offer:

http://jackiemendoza.com/Contact.php

How I can help Therapists - Quick Tip - Know your audience

Many therapists often wonder why they spend lots of time, effort and money designing and
developing leaflets and other promotional material, then distributing or displaying them to not get
much of a response.

Believe it or not, the success or failure of your marketing can often boil down
to one simple issue: you’ve not been specific enough about your target audience.
I’ve lost count of the number of times I’ve asked the question: who is your target audience

and get answers like:

• A variety of people
• The local community
• Women of all ages
• Ladies, mainly 35+
• Men and women

Why are these answers a recipe for marketing disaster? Because they’re not specific enough.
Think about it – how on earth are you going to effectively communicate with a variety of people,
your local community or women of all ages?

Unless you have the marketing and advertising budgets of Waitrose or ASDA, I’m afraid to say
you’re never going to reach women of all ages.

And if we stick with our two examples, even Waitrose and ASDA are more specific about their
audiences. Yes, they ideally want to reach women of all ages but they actually target specific
women of all ages.

Think about it: are the women who shop at Waitrose going to be the same as the women who shop
at ASDA? In the majority of cases, no. Generally speaking Waitrose is targeting women of all ages
at one end of a spectrum (commonly known in advertising and marketing as ABC1s) while ASDA
is targeting the other side of that same spectrum (C2s and Ds). Because both retailers are targeting
different types of women (and are clear about that), they will also choose to advertise in different
ways and through different media.

Learning point: Be specific about your target audience

How:

Instead of making generalisations about your audience (ie a variety of people, women of all ages),
be as specific as you can eg:
• Stay at home mums who need some “me-time”
• Professional women aged 35-55 who need to de-stress from their busy desk jobs
• Professional men and women aged 30-45 who are into fitness and running and who need regular
sports massages
• Older people aged 65+ who suffer from rheumatism and other age related issues and need
massage to alleviate symptoms

Why:

Because by being specific you begin to build a picture of the people you are trying to reach.
And by building a picture of the people you are trying to reach, you can begin to be more specific
about how and where you can reach them.
Learning point: Build as clear a picture as possible of the people you are trying to reach

How:

Start imagining what your target audience is like. So, for stay at home mums, for example, ask
yourself:

• Why do they need “me-time?”
• What are the benefits of “me-time” to them?
• How can I deliver those benefits?
• Where do stay at home mums hang out?
• How can I reach them where they do hang out?
• What sort of things do they read?
• How can I reach them via what they read?
• How else can I reach them?

Why:

By asking yourself these detailed questions about your target audience, you begin a) to understand
what they might need b) to understand how you might directly meet those needs c) work out how
best to communicate this to them and d) work out where and how best to reach them.
Once you’ve understood and worked out the points above, you’re already well on the way to
developing a more strategic (defined and specific) marketing or promotion strategy as opposed to
the “shoot and pray” method that so many other people end up using.
Learning point: Use language and stories that touch your target audience

How:

Once you’ve built a picture or got a good feel for your target audience, make sure you speak to
them in a way that will make sense to them. In other words, focus on what they might need and tell
them how you can meet those needs.

Why:

To really influence an audience you need to talk their language and connect with what matters
to them. Yes, you may be the best therapist in the world but what exactly will that mean to your
clients?

So, with the example of the stay at home mums, for example, yes, they find it useful to know about
the different techniques you use but they’ll also want to know a) that you understand the pressures
they’re under and how that can make them feel and b) how you can help them feel better. Be sure
to strike a balance between explaining process (what you do as a therapist) as well as telling a story
(how they will feel as a result of having your therapy/treatment).

If you begin to apply these three simple tips, you’ll be amazed how much more targeted and
effective your marketing efforts can be.

Jackie Mendoza is a change coach and start-up consultant with a wealth of experience in helping
individuals and organisations deal resourcefully with change. She is available for one-to-one
coaching via

www.jackiemendoza.com

Become a Teacher and Qualify with the PTLLS Teacher Training Course

Train to become a tutor now, easy steps fast track professional course.

Ever wanted to train to become a teacher but not sure how? Or perhaps you want to start training people but don't want to go back to college to get the qualification? Maybe you already train people but are looking for a formal qualification? Then this course may be just what you are looking for!

We offer an online Preparing to Teach in the Lifelong Learning Sector (PTLLS) course, that is fully accredited, insurable and what's best, you can study in the comfort of your own home! Our qualification is the first step towards achieving fully qualified post-16 teacher status, perfect if you are wanting to become a teacher, tutor or trainer in your specialist area. For example, if you are currently a Massage Therapist, with this qualification you can start teaching other people the skills you have. You could choose to work for yourself or a training school offering massage courses. The PTTLS Online course really can open your world to new opportunities!

Your tutor, Beth Holder has been teaching for over 10 years and is looking to help you achieve your teacher status. She will be there every step of the way, helping you to understand the key principles and practice of teaching. After completion you will feel confident with your new teaching skills and you will also be provided with information and advice as to how to set up and market your business, if this is something you would like to do. Teach, train, tutor with our online PTLLS course.

Start your new teaching career today by enrolling onto our PTLLS Online Course, many happy students already have!

For more information please use the link below:

https://www.gatewayworkshops.co.uk/distant_learning_courses/ptlls-preparing-to-teach-in-the-lifelong-learning-sector-online-course/